SAVING HERITAGE BUILDINGS FOR NICHE TOURISM
By creating a new niche in travel carved out of ruined architectural treasures, Neemrana non-hotel Hotels have come to be known as pioneers in authentic and experiential heritage tourism in India. We specialise in picking wasted heritage buildings from the National dustbin and making them into mainstream revenue earners.
Aman Nath, the Chairman, Neemrana Hotels conducts various talks across the country to create awareness about the non-listed architectural treasures of India. This has created added value for them so that they can be considered worth preserving. The talks also demonstrate the cycle of viability and sustainability showing examples of personal work done so that hundreds more are inspired to restore heritage and enter a viability cycle. This process is now called Neemranification – after the pioneering demonstrative work of the Neemrana team – some 28 projects in 10 states of India.
GENERATING LOCAL EMPLOYMENT
Neemrana not only strives to revive and restore heritage structures but also generates jobs and bring economic prosperity to the region where they are located; in-situ employment creators for rural communities thereby avoid rural migration to city slums. The word ‘Neemranification’ has now come to symbolize a viable and sustainable heritage tourism involving the local communities. This involves generating local employment, promoting fair pay and empowerment so that their rural pride resurges to win the battle to counter the obligatory migration to urban slums. The traditional Indian household term “Atithi Devo Bhava” which is imbibed in every Indian newborn is practiced at Neemrana when local youth is trained and introduced to the hospitality industry. Empowering the local lads of the village provides a unique blend of courtesy and pride as they serve and interact with guests as they would in their own home. Untouched by the city, they offer simple yet exemplary hospitality that touches the heart and are the carriers of true, warm hospitality.
PROMOTING INDIAN ARTS & CULTURE AND CREATING A TWO WAY CULTURAL UNDERSTANDING ACROSS TOURIST PLACES IN INDIA
The Neemrana Music Foundation is a registered, national nonprofit, nonpartisan educational organisation in the field of classical music who believe in the mandate to build bridges of understanding between different cultures. We have been pioneers in introducing the genre of Opera in India. In conjunction with the Neemrana Music Foundation, Neemrana Fort-Palace is also actively involved in promoting the art and culture of India across various tourist places in India. There are weekly performances showcasing Indian classical dance and music as well as and Western music performances, workshops, and theatre by renowned artists. Guests get the opportunity to learn about Indian heritage and the opportunity to interact with maestros in the arts while visiting diverse tourist places in India.
ENVIRONMENT –FRIENDLY INITIATIVES
At Neemrana Fort-Palace, environment-friendly practices like rainwater harvesting, greening of the hills, plantation of saplings and thousands of trees in the desert as well as waste water recycling reduce water wastage. Guests are also entreated to use water wisely and to save electricity.